So I'm sure everyone knows where the inspiration comes from for this post. How many emails have each of us recieved over the last few days from organisations that we have forgotten we have had anything to do with, who are now informing us of their CV19 plans?
Some of them are great (I personally really like the approach and tone Mike Coupe from Sainsbury's has taken), but many of them feel like they are simply covering themselves.
The article below gives some great thoughts on what to consider - I particularly like the order of the steps. The key steps are outlined below, with much greater depth on how to carry them out in the article.
Step 1: Create a Team for Centralized Communication
Step 2: Communicate with Employees
Step 3: Communicate Regularly with Customers
Step 4: Reassure Shareholders
Step 5: Be Proactive with Communities
As someone who studies crisis communication, I regularly tell my students and clients that you need to communicate early and often with your key constituencies throughout a crisis
https://hbr.org/2020/03/communicating-through-the-coronavirus-crisis
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